Digital marketing is the practice of promoting products or services using digital technologies such as the internet, social media, search engines, mobile devices, and other digital channels. It involves creating online content that is tailored to attract and engage potential customers, with the goal of converting them into paying customers.

Digital marketing can take many different forms, including email marketing, social media marketing, search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, and more. The key is to use a combination of these tactics to create a comprehensive marketing strategy that reaches as many potential customers as possible and encourages them to take action.

Overall, digital marketing allows businesses to connect with customers where they are spending more and more of their time: online. By using targeted messaging and tactics, digital marketing helps businesses build brand awareness, drive website traffic, generate leads, and ultimately increase revenue.

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