Digital marketing is the process of promoting products, services, or brands through digital channels such as search engines, social media, email, mobile apps, and websites. The goal of digital marketing is to connect with potential customers, build brand awareness, and drive sales and revenue through online channels.
 

Digital marketing strategies can include various tactics such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, content marketing, influencer marketing, and more.
 

By leveraging digital channels, businesses can reach a wider audience, track the effectiveness of their campaigns in real-time, and make data-driven decisions to improve their marketing efforts.